"Tinus... thank you for all you've done for BBH. You made us feel proud. Don't forget us and make sure our paths cross again soon."
- Sir John Hegarty
EXPERIENCE
Just Add Agency – Founder
Global / May 2020 - Present
How does a pop-up agency work? It starts with the smallest team possible. It grows to the smallest team necessary, based on talent, not location.
Each team is built to budget, project needs, and most importantly, proven chemistry. You pay for magicians, you get magic.
EMPOWER – CCO
Cincinnati OH / Dec 2018 - Jan 2020
Tasked with building the creative department and marrying it seamlessly with the core media expertise of Empower.
Grey Group – Executive Creative Director
Singapore / Aug 2016 - Jul 2018
Global creative lead for Panadol, and regional creative lead on hotels.com and Dulux.
BBH Singapore – Creative Director
Singapore / Jun 2010 - Jun 2016
Creative leadership on IKEA, Google, Chupa Chups, UOB Bank, FWD Insurance and Vaseline.
BBDO NY – Associate Creative Director (Interactive)
New York, NY / Mar 2008 - Jan 2010
Leading and creating integrated and interactive campaigns for GE, AT&T and Conservation International.
Anomaly NY – Freelance Copywriter
New York, NY / Sep 2007 - Jan 2008
Worked on Converse, Virgin and Dasani. Great little in-between gig. Also, the writers for The Onion worked on the floor above us. They were cooler than us.
Ogilvy Redcard Singapore – Freelance Head of copy
Singapore / Aug 2006 - Aug 2007
Worked on The Economist and the BBC creating traditional and interactive work.
BBH Singapore – Senior Copywriter
Singapore / Oct 2000 - Jul 2006
My formative years. Worked on Levi's, Axe, Johnnie Walker and Mercedes Benz.
The Jupiter Drawing Room South Africa – Copywriter
Johannesburg, South Africa / Jan 1998 - Sep 2000
My first job. Worked on Nike, HSBC, 5FM Radio, Caesars Casino.
EDUCATION
AAA School of Advertising
Johannesburg, South Africa / Jan 1997 - Jan 1999
Graduated with honors and was selected for an internship at The Jupiter Drawing Room.
ACHIEVEMENTS
2019 Campaign Magazine Agency of the Year
- Agency Marketing
Singapore Gold Effie 2018
- UOB 'Enduring Values'
Singapore CCA 2016
- Best of Category (Film & TV) IKEA 'Get Cheras to Cheras'
- Gold (Film & TV) IKEA 'Get Cheras to Cheras'
- Silver (Cyber) IKEA 'Get Cheras to Cheras'
- Silver (Branded Content & Entertainment) IKEA 'Get Cheras to Cheras'
- Silver (Cyber) IKEA 'From Christmin to Christmax'
- Bronze (Design) IKEA 'Love is complicated'
- Silver (Film & TV) UOB Bank 'Grocer'
- Bronze (Film & TV) UOB Bank 'Brand'
- Bronze (Film & TV) UOB Bank 'Bicycle'
D&Ad 2015
- Integrated Wood Pencil IKEA bookbook
Webby Awards 2015
- People's choice best copywriting IKEA bookbook
Cannes 2015
- 2 x shortlist for IKEA Bookbook
One Show 2015
- Merit IKEA bookbook
Singapore Effies 2015
- Gold IKEA bookbook
Singapore CCA 2014 IKEA bookbook
- Best of show
- Integrated best of category
- Digital best of category
- Copywriting craft silver
- Poster silver
- Media bronze
New York Festivals Judge 2014
Portfolio Night 2014
Hall of Fame Singapore 2013
- Social media campaign of the year
Singapore CCA 2013
- Integrated Gold Google Open Spaces
- Best of category poster Google Open Spaces
- Digitally led integrated bronze Google Open Spaces
- Outdoor and Poster Silver Google Open Spaces
- Viral advertising Bronze Chupa Chups April Fool
- Viral video Silver Chupa Chups April Fool
Singapore CCA Silver (2012)
- Vaseline "Stunt double"
The Appies (2012)
- Google - The web is what you make of it
Webby Award Winner (2009)
- Conservation International
Black Sheep Award - Internal BBH award for innovation. (2008)
- Axe 'Silky Kumar'
One Show Finalist (2008)
- VW Touareg
Adfest Bronze (2008)
- VW Touareg
Effie (2008)
- Axe Japan Launch
Cannes Finalist (2007)
- VW Touareg
One Show Finalist (2007)
- The Economist
Effies Asia Pacific (2007)
- Axe 'Silky Kumar'
China 4A's 1 Gold, 2 Silver (2007)
- VW Touareg
Media Awards Judge (2004)
D&Ad Silver nomination + 2 Acceptances into the annual (2003)
- Levi's Women's 501
Gunn Report Best print ad in the world (2003)
- Levi's Women's 501
Art Directors Club 5 Merits and 1 Distinctive Merit (2003)
- Levi's Women's 501
Media Awards Best of show + 2 Gold + 5 Silver (2003)
- Levi's Women's 501
Adfest Gold + 2 Silver (2003)
- Levi's Women's 501
Singapore CCA 4 Silver + 8 Bronze (2002 + 2003)
- IAS Conference + Levi's Women's 501
Cannes Finalist (2001)
- Volvo
Loeries Student Gold (1999)
- Reebok