IKEA BOOKBOOK
The IKEA catalogue, in 2013, was the second most printed book after the Bible. A cornerstone of IKEA marketing, distributed to millions of homes worldwide every year it was also just… junk mail. How could we make the catalogue an event in a world that had long moved on from printed advertising materials? The campaign we developed went on to become the most viewed YouTube video (of any kind) from Singapore and IKEA’s most viewed ad on YouTube from any market. A decent result for an out of date little bookbook.
Film
Case Study
Print and outdoor
Microsite
Influencer outreach
Response
